“Imagine the difference one tourist could make by adopting small changes….. .

Now imagine if these simple actions were multiplied by one billion; that is the power of one billion tourists,” said UNWTO Secretary-General, Taleb Rifai.

Our vision is to nurture a society of conscious travellers by finding the conservationist in every traveller and every member of the travel trade.

‘In the end, we will conserve only what we love; we will love only what we understand; and we will understand only what we are taught.’

Baba Dioum —